The Sweet Shoppe Of Houston

Where we deliver your sweets to you!

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Getting our business started!

Posted by Dana Santillan on January 29, 2014 at 1:00 PM

Just thought we would share a little bit about our experience in starting The Sweet Shopp of Houston for all of you looking to start your own business.  We being, Ruben Santillan, Dana Santillan and Eva Peña.  Eva and I, Dana, have been baking and cooking since they were young girls, learning many recipes from their family that have been passed down form generation to generation.  Eva has leaned more towards cakes and cupcakes as her strong point, while my skills are mainly in chocolates and pastries.   After years of people telling us to open a business and to really go for it we decided it was time! Starting your own business can be a stressful, time consuming and a scary thing to do.  If your thinking about starting a business stay focused, stay positive and look for the light at the end of the tunnel you can get through it; just like we did!

The first thing I will say is to do your research.  Know what your getting in to and what you will need in order to make it in these hard times.  We did months of research and preperation prior to jumping in to make sure that we would be successful and profitable in a resonalbe amount of time.  We got our business plan together, all the certifications we needed, our LLC, our DBA, our tax information straight, and our commercial kitchen rented.  Just doing that can be overwhelming for many, but it can be done!  Find yourself a great attorney and CPA.  I would not recommend trying to do this without expert help.  We got tons of help from our corporate attorney, Alicia Matsushima, and our CPA, Kenny Effinger, in making sure that we started our company the right way.  I'm really not sure where we would be without them.  

Of course there is more to opening a business, but this is a just a quick glimpse into how we got started with more to come.

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